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Journal : JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY

STRATEGI PEMASARAN (4P) UMKM DALAM SITUASI PANDEMIC COVID-19 DI JURONG TENGKU FAKINAH GAMPONG PEUNITI KOTA BANDA ACEH Tamitha Intassar Husen; Nabila Hilmy Zhafira; Ikhsan Ikhsan; Cut Devi Maulidasari; Ika Rahmadani
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 1 (2022): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

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Abstract

Indonesia was attacked by a pandemic known as Coronavirus Disease 2019 (Covid-19) in early 2020.The number of cases and those who died was so fast that the government's step was to impose LargeScale Social Restrictions (PSBB). The policy taken by the government has made various sectors of lifeshaky because people have to stay at home, study at home, make transactions at home, and evenworship at home. This has an impact on business actors, especially Micro, Small and Medium Enterprises(MSMEs). Most of the people in Jurong Teungku Fakinah Gampong Peuniti Banda Aceh City actuallyalready know that they are still implementing health and marketing protocols. However, the marketingstrategy is the main obstacle to doing marketing. To control this problem, the servant took the initiative toprovide input, advice and training materials to the community regarding the marketing strategy (4P) ofMSMEs in this Covid-19 pandemic. The method of implementing this activity is in the form of materialpresentation, video presentation, and interactive discussion. The results of this activity are expected tofoster optimism in MSME actors in managing their business in the midst of a pandemic.Keywords: Covid-19, Micro, Small and Medium Enterprises (MSMEs), Marketing Strategy (4P)
Upaya Membangun Jiwa Enterpreneurship Bagi Siswa-Siswi SMA Negeri 1 Woyla Timur Cut Devi Maulidasari; Damrus Damrus; Chairiyaton Chairiyaton; Yayuk Eko Wahyuningsih; Tamitha Intassar Husen
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 2 (2022): Jurnal Pengabdian Agro and Marine Industry
Publisher : Universitas Teuku Umar

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Abstract

An entrepreneur is someone who will carry out an activity smartly and talentedly in introducing a product to consumers and is able to develop a product. It’s important to us know about the condition of the people of the State of Indonesia to this day is abundant with a wealth of natural resources, therefore, as a society with education, do not only look for work but also must be able to create jobs by means of entrepreneurship. Based on the problems or events above, there are several ways that SMA Negeri 1 Woyla Timur or the school can do to minimize or suppress the number of unemployed in Indonesia, one of which is to provide entrepreneurship education to students from an early age, so that by giving views or directions on entrepreneurship, it is expected students have a high spiritual provision of the concept of entrepreneurship. Observing the various problems mentioned above, the Community Service implementation team tried to offer a School-Based Entrepreneurship Model to Students with a case study on students of SMA Negeri 1 Woyla Timur. The result of this service activity is that based on this community service activity, it can be concluded that it is best and proper for every student to be given the ability or skill on how to open an effective and efficient entrepreneur.
SOSIALISASI PEMASARAN PRODUK TANAMAN HERBAL UNTUK DAYA TAHAN TUBUH DI MASA COVID-19 PADA MASYARAKAT GAMPONG UJONG BAROH Cut Devi Maulidasari; Damrus Damrus; Rusma Setiyana; Chairiyaton Chairiyaton; Cut Mega Putri
Jurnal Pengabdian Agro and Marine Industry Vol 1, No 2 (2021): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

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Abstract

AbstractAt the beginning of 2020 until now, the world, including Indonesia, was hit by a pandemic known as Coronavirus Disease 2019 (COVID-19). Currently, various efforts are continuously being made to fight against the pandemic, including creating the right vaccine so that this pandemic will end soon. In addition, in suppressing the pace of the pandemic so that it does not spread further and result in an increasing number of fatalities, it is necessary to comply with health protocols such as implementing 3M in daily life. The next thing that is no less important is adopting a healthy lifestyle so that the immune system in the body becomes good to deal with the high level of this pandemic. Furthermore, the use of herbal plants is also important as an alternative in increasing the immune system of the human body, for example, ginger and turmeric are believed to be one of the compositions for treating hepatitis. This condition is of course an opportunity for herbal plant cultivators to market the herbal plants they produce. Of course this requires marketing strategies such as the use of online media, promotions, and so on.Keyword: Covid-19, Herbal Plants, Marketing Strategy
SOSIALISASI KARAKTER KEWIRAUSAHAAN DAN DIGITALISASI PADA SMA NEGERI I KAWAY XVI ACEH BARAT Chairiyaton Chairiyaton; Leli Putri Ansari; Jun Musnadi Is; Cut Devi Maulidasari; Nabila Hilmy Zhafira
Jurnal Pengabdian Agro and Marine Industry Vol 2, No 1 (2022): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

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Abstract

High school students are part of generation Z or digital native where their daily lives are very familiar with digitalisation technology. The negative impact of technology and the contribution of unemployment rates to senior high school equivalents is also a big homework for West Aceh District and most of the city districts in Indonesia. Starting from this through community service programs intend to take an active role in efforts to reduce negative impacts and reduce numbers unemployment through socialization activities character of entrepreneurship and digitalization. Activities carried out through socialization, question and answer by the method Presentation and discussion. This method was chosen so that the writer as a speaker can convey important concepts to be understood and mastered by participants.The result of this program is understanding how to grow entrepreneurial character through digital technology so that it becomes a young entrepreneur with creative power, innovative observant in seeing, finding and exploiting business opportunities to play a role in reducing unemployment. Motivate and understand how to be the generation that controls technology rather than technology
Pendidikan Karakter Bagi Generasi Muda Tingkat Sekolah Dasar Nabila Hilmy Zhafira; Cut Devi Maulidasari; Yenny Ertika; Damrus Damrus; Muhammad Rahmat Hidayat
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 1 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

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Abstract

Indonesia is a developing country that has civilization, customs and noble culture that must prioritize noble values. Values such as decency, tenacity, religion, and ethics form the foundation of nation building. Unfortunately these values are increasingly eroded along with the progress of time. Society tends to ignore the values that shape the character of the nation, and is increasingly becoming an individualist, materialist and hedonic society. The challenges that will be faced by the nation in the future are increasingly complex and uncertain, such as the increasing number of unpleasant incidents, crime rates, immorality, and various other dishonest behaviors in society. This is as a result of a lack of understanding and application of moral values. Lack of understanding of moral values and character education makes children only intelligent but without character. National character building cannot be done in a short time and by a handful of people. This character building is a long process that is continuous and requires the participation of all levels of society with their respective roles. One of the efforts that can be made in order to support character building is through educational institutions as agents of change. Students should be equipped with character education so that later they can balance their academic knowledge. This is in line with the issuance of government regulations through the Strengthening Character Education program. through this activity we are trying to take part by providing short education to the younger generation at the elementary school level, especially at SD N 1 Ranto Panyang. Through interactive discussion activities we seek to instill moral values and measure participants' abilities as feedback. from the results obtained, there was an increase in understanding before and after being given the material and discussing it. our hope is that this can be done on an ongoing and massive basis to get even better results in the future.